1. What personal information does Hallmark collect and why?
Sometimes we need to collect personally-identifiable information from you when you order or interact with our publications, products, or services, such as when subscribe to Hallmark Magazine or our newsletters, register with us, send an e-card, purchase a product or service, send us an e-mail, express an opinion, submit a recipe or idea, call us, enter a sweepstakes or contest, enroll in a club or service, or participate in our online communities. While many services, products and features may be accessed without providing personal information, there may be certain occasions where only users who provide requested
information will be able to participate. This information may include:

• Your name
• Your e-mail address
• Your phone/fax number
• Information about your interests in and use of various products, programs, and services.
  Your Hallmark Gold Crown Card number (if you have one)

In certain circumstances, you can submit information about other people. For example, you might submit a person's name, address and e-mail address if you order a gift online or offline and want it sent directly to the recipient, or to send an electronic greeting card. The types of personally identifiable information that may be collected about other people at these pages include: recipient's name, address, e-mail address, and telephone number.

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2. How does Hallmark Magazine use the information it collects?
We may use the information you provide about yourself to fulfill your requests for our products, programs, and services, to respond to your inquiries about offerings, and to offer you other products, programs or services that we believe may be of interest to you. We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests or when we make changes to subscriber agreements, to fulfill a request by you for an online newsletter, or to contact you about your account with us.

We use the information that you provide about others to enable us to send them your gifts or cards. From time to time, we also may use this information to offer our products, programs, or services to them.

If you choose to submit content for publication (for example, recipes or a letter to the editor), we may publish your name, screen name, and other information you have provided to us.

We may share your name and contact information with our parent company, Hallmark Cards, Incorporated and its family of companies, and with other third parties who want to market products or services to you.

The information we collect in connection with our online forums and
communities is used to provide an interactive experience. We use this information to facilitate participation in these online forums and communities and, from time to time, to offer you products, programs or services.

We sometimes use the non-personally identifiable information that we collect to improve the design and content of our publications and websites and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze site usage, as well as to offer you products, programs, or services.

We will disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request.

We will disclose information to our agents and contractors who provide services to or on behalf of Hallmark Magazine. These agents and contractors are required to protect this information and to use this information only in relation to
providing services for or on behalf of Hallmark Magazine.

We may transfer your personally identifiable information to other Hallmark Magazine offices, or to Hallmark Cards, Incorporated or its subsidiaries, for internal management and administrative purposes. Your personal data will be transferred to these other places where necessary for the performance or
conclusion of our contractual obligations to you or for your benefit. Transfers of personally identifiable information may also be made where necessary for the establishment, exercise, or defense of legal claims.

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3. How secure is the information I disclose to Hallmark Magazine?
We have put in place appropriate physical, electronic, and managerial
procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect. Although we take appropriate measures to safeguard against unauthorized disclosures of personal information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this privacy notice. Inadvertent disclosures may result, for example, when third parties misrepresent their identities in asking the site for access to personally identifiable information about themselves for purposes of correcting possible factual errors in the data.

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4. What technology does Hallmark Magazine use to ensure the security of credit card transactions?
We seek high standards in credit card security to better protect the information you give us when you shop on Hallmark Magazine.com. Our servers use Secure Socket Layer (SSL) to protect storage and transference of your data from wrongful parties. We also use a digital secure server ID to give you more security when you are on the Internet. If you choose to store your credit card information with your user account, the full credit card number will never be shown through your web browser again. All credit card information will be cleared any time your account is reset.

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5. What technical devices and processes does Hallmark Magazine use to collect non-personal information about me?
Our technology lets us identify what type of browser and operating system you are using, the website and domain name from which you enter our website and the pages you view as you tour our site. This technology helps us compile grouped statistics about online guests and their use of our website. These statistics allow us to improve the design and content of our site to better serve your needs. Like most websites, the servers that serve our website automatically identify your computer by its IP address. We log IP addresses and we use them to track things like the number of people that visit our website.

Hallmark Magazine uses cookies, which are files placed on your computer to store your preferences about how your computer interacts with our website. Cookies, by themselves, do not store personally identifiable information. However, personally identifiable information you have supplied to us may be linked to the data stored in the cookie. We use cookies to understand site usage and to improve the content and offerings on our sites. For example, we may use cookies to personalize your experience at our web pages (e.g. to recognize you by name when you return to our site), save your password in password-protected areas, and enable you to use shopping carts on our sites. We also may use cookies to offer you products, programs, or services.

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6. Does Hallmark Magazine ensure the security and privacy practices of other sites it links to?
While we carefully select the websites we link to, we are not at fault for the privacy practices or content of these websites. You are under the privacy policy of the operator of that site when you give personal information to them, not the Hallmark Magazine privacy policy. Please read the policy of that site before sharing any information.

Hallmark Magazine may offer contests, sweepstakes, or promotions that are sponsored by or co-sponsored with identified third parties. By virtue of their sponsorship, these third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the contest, sweepstakes, or promotion. Hallmark Magazine has no control over the third-party sponsors' use of this information. Hallmark Magazine will notify you at the time of requesting personally identifiable information if third-party sponsors will obtain such information.

Hallmark Magazine may use reputable third parties to present or serve the advertisements that you may see at its web pages and to conduct research about the advertisements. This privacy notice does not cover any use of information that such third parties may have collected from you or the methods used by the third parties to collect that information.

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7. How will I know when Hallmark Magazine changes its privacy policy?
Our privacy policy is regularly reviewed to make sure we continue to serve the privacy interests and needs of our customers. If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our website. Those changes will go into effect on the date posted in the notice. The new policy will apply to all current and past users of our website, and will replace any prior policies that are inconsistent. You should check our website occasionally for more information on how we use the data we collect.

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8. How do I access and change my privacy preferences?
When you create an account at our website or subscribe to Hallmark Magazine, unless otherwise indicated, your account will indicate that you may receive promotional information from Hallmark Magazine about news on Hallmark Magazine products, publications, services, and events. It will also indicate that we may share your name and contact information with Hallmark Cards and its family of companies, and other third parties so that they can contact you about their products and services. We will allow you the opportunity to opt out of receiving promotion messages from us, or from our sharing of your name with others for promotional purposes.

If you are a Hallmark Magazine subscriber and want to access and change your email privacy preferences, please click here.

If you are a Hallmark Magazine subscriber and wish to opt-out from our sharing of your name with others for promotional purposes, please write Hallmark Magazine Consumer Care P.O. Box 37805 Boone, IA 50037. If you are not a Hallmark Magazine subscriber and want to access and change your privacy preferences, please call 1-800-HALLMARK. Hallmark Magazine will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.

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9. How do I access and change my personal information?
You can change or delete your personal information anytime. Simply go to the Customer Care link located on the Hallmark Magazine.com homepage. You can update any of your personal information by logging in to review your account. and choosing the information you want to update for example, your address or email can be updated if you choose to do so. You will then be taken to where you can change or submit new information.

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10. How do I contact Hallmark Magazine if I still have questions?
You may contact us by going to the Contact Us page on this site. If you still have questions or concerns about our privacy policy, please write us at:

    Hallmark Magazine Consumer Care
    P.O. Box 37805
    Boone, IA 50037

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11. Are my e-card messages confidential?
You may send messages through Hallmark Magazine in e-cards or with gifts purchased through Hallmark Magazine. The content of those messages will only be used to send your e-card or your gift. Hallmark Magazine reserves the right to disclose information to law enforcement officials in the investigation of possible unlawful activities of our customers related to electronic communication transmitted on or through our site.

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12. Address Book, Calendar and Reminder Services
Hallmark Magazine may give you the opportunity to use an online address books and calendars to keep track of important addresses and dates. Address book and calendar information is highly confidential and will not be used except to provide this service to you. Hallmark Magazine may let you set reminders for important holidays and events. When we provide a reminder to you, we may include links to our site for products and other content that you may find to be relevant to you depending on the information supplied in the reminder. Reminder notification information is highly confidential and will not be shared with third parties, except as necessary to provide this service to you.

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13. Hallmark Magazine Privacy Statement
Your privacy is important to us. That is why we provide you with this notice describing the privacy practices of the Hallmark Magazine and the HallmarkMagazine.com website, which are publications of Hallmark Magazine Publishing Holdings, Inc. We will refer to them collectively as Hallmark Magazine or as we.

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14. Your California Privacy Rights
California Civil Code Section 1798.83, also known as S.B. 27, allows individual customers who have provided their personal information to Hallmark Magazine to request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us at Hallmark Magazine Consumer Care; P.O. Box 37805; Boone, IA 50037. Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third party direct marketing purposes during the immediately preceding year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted to locations other than those specified above.

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Last updatedMay 19, 2008